Services
Fall 2025
Zocdoc
Overview
Comprehensive written report consolidating all research findings, Gen Z user insights, UX journey analysis, and comparative audit of peer platforms with actionable design recommendations. Final presentation summarizing key insights, identified pain points, and strategic product recommendations.
Deliverables
Supporting assets include
- Interview/survey summary reports and detailed user personas.
- Journey maps of provider search and booking flows.
- Comparative UX audit of peer platforms popular with Gen Z.
- Documentation of transferrable research and design assets for Zocdoc's internal use.